Pawculus Rift

VR for dogs (April Fool’s)

A viral April Fool’s Day video, developed for Cramer.



The Pawculus prank video built buzz around the internet receiving mentions and write-ups worldwide, but most notably, landing this Boston-based brand experience agency on Adweek’s Top April Fool’s Day list alongside names like Google, Dominos, and Sony.

Now This

Popular social media news outlet, Now This (and Now This Future) picked up and syndicated virtual reality for dogs to their audiences, earning millions of plays and a big PR win for Cramer.

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