About us
bridging the gap between boulders and boardrooms.
We are a collective of climbers, conservationists, and content creators. We are filmmakers and photographers. We are athletes and travel addicts.
And we craft beautiful, impactful narratives that build real, emotional connections between brand, culture, and community by way of visual storytelling.
Capabilities
Brand & Content Strategy
“A compass, I learned when I was surveying, it’ll… it’ll point you true north from where you’re standing, but it’s got no advice about the swamps, deserts, and chasms that you’ll encounter along the way. If in pursuit of your destination, you plunge ahead heedless of obstacles and achieve nothing more than to sink in a swamp… what’s the use of knowing true north?” – Abraham Lincoln
We won’t just identify your True North, or brand “why,” and set you on your way. In our brand discovery sessions, we survey the landscape, craft a content and channel strategy that will get you where you want to be, and chart the course to help you navigate the swamps.
Let’s imagine what’s possible for your brand channels, together.
“A compass, I learned when I was surveying, it’ll… it’ll point you true north from where you’re standing, but it’s got no advice about the swamps, deserts, and chasms that you’ll encounter along the way. If in pursuit of your destination, you plunge ahead heedless of obstacles and achieve nothing more than to sink in a swamp… what’s the use of knowing true north?” – Abraham Lincoln
Blog & Newsletter Curation
A couple of the most essential components of your content marketing strategy, your blog and newsletter serve to nurture existing customers with education and entertainment, position you as the expert and/or your product as the solution, and build loyalty. At the same time, blog and newsletter content brings in new top-of-the-funnel audiences, boosts organic SEO, and drives new sales or engagement.
The problem with a blog and newsletter though, it requires a lot of time and energy to deliver high-value content on a consistent, regular schedule.
Content marketing is a business in itself to manage, but it’s just a piece of your business.
We’re here to not only help build your editorial calendar and marketing communication systems but to do the heavy lifting when it comes to creating and curating content.
Content marketing is a business in itself to manage, but it’s just a piece of your business.
Social Media Campaigns & Takeovers
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” – Gary Vaynerchuk
Whether through individual image planning, social story takeovers, or live social video campaigns, we can help you connect with and activate your audience while driving engagement and brand evangelism.
We’ll identify your network of influencers (or work with your existing ambassadors) to develop timely and relevant social promotional content that meets your brand marketing objectives in the channels that matter most to you.
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” – Gary Vaynerchuk
360, Virtual Reality, & Interactive Content
Virtual reality and 360-degree media is not always the best avenue to tell a story but when the moment and message is right, it’s a powerful medium for engaging an audience and inspiring action. Why? Because it puts the viewer in the director’s seat.
When immersive freedom and engaged exploration is the goal of the project, nothing beats this emerging technology.
Mission accomplished. At 6:40am on Thursday July 28, 2016. #Kilimanjaro #theta360 – Spherical Image – RICOH THETA
Video & Film Direction, Development, & Production
We are a full-service production shop offering commercial and documentary video, utilizing industry-leading technologies including aerial video, glide tracks and stabilizers, time-lapse imagery, and more. You never know when something is going to go viral, but we’ve hit it for a couple pieces.
Oh, and we’ve won awards too.
Lifestyle, Action, Portrait, & Commercial Photography
There’s a reason that almost every motivational keynote or sales deck has a picture of rock climbers or mountaineers scaling snowy mountaintops… Cause that shits inspirational!
Well, we’re the athletes and adventurers out there doing it. We’ve been climbing, running, skiing, and biking with cameras strapped to ourselves before it ever paid. And it’s our mission to capture original, aspirational content for you, your brand, your products while inspiring the outdoor community along the way.
Digital Storytelling, UI/UX, Website, & Print Design
Some people have this uncanny ability to see and sift through the clutter and chaos. To define the line of best fit when everybody else sees a scatter plot. That’s the skill it takes to look at every story told across your channels, the internal mantras, the external missions, the brand voice, the image, the products, and promotions – and to then design an ecosystem that brings it all together in a way that makes sense. That’s what we do.
